Glass Bottles Glass Jars Other glass containers
Home Food Beverage Beauty Health & Medicine

10 Steps in Starting Your Own Lip Balm Business

Sophia Tang, a luminary in the world of cosmetics, stands as the visionary founder of Nako, a renowned cosmetic brand. With 46 years of life experience, she currently calls Guangzhou, China, her home.

Sophia’s illustrious career in cosmetics and makeup spans decades, making her a repository of extensive industry knowledge. After an impactful tenure with a leading cosmetic company, she took the bold step of venturing into entrepreneurship, laying the foundation for her own brand, Nako. Her strategic prowess in the realm of digital marketing, notably SEO strategies, catapulted Nako to extraordinary success.

Sophia Tang is not only celebrated as a cosmetics maven but also recognized as a trailblazing digital marketing expert. Her journey from makeup artist to business mogul is a testament to her multifaceted talents. Her commitment to quality, innovation, and a deep understanding of consumer needs has solidified her reputation as a transformative figure in the cosmetics and digital marketing spheres.

Under Sophia’s leadership, Nako has become synonymous with beauty, elegance, and effective digital branding. Her remarkable achievements have earned her recognition from both the beauty industry and the digital marketing community. Sophia’s work continues to inspire and influence, marking her as a true luminary in the world of cosmetics and digital marketing.

View author

Starting your own lip balm business can be fun and all exciting, especially if you are planning to create high-quality, all-natural products that customers will definitely love. However, before starting it, it’s essential to be mindful of certain research and plans to ensure a successful launch. From crafting unique formulas to branding and marketing strategies, there are several critical aspects to consider.

In this article, we will outline 10 practical and easy tips on how to start your own lip balm business and achieve success in the wide world of beauty industry.

Without any more ado, let’s get right to it!

1. Research The Market

Market research will give you a clear idea of your potential customers and how you can stand out from your competitors. By understanding your target market and what they are looking for in lip balms, you can create a unique selling proposition that will set you apart from the rest.

Here are some steps to conduct market research:

Define Your Research Objectives

Before you start your market research, you need to identify what you want to learn. Define your research objectives, such as understanding your target audience or identifying market trends.

Identify Your Target Audience

Determine who your target audience is and gather data on their needs, preferences, and behaviors. You can use demographic data, online surveys, or focus groups to gather information.

Analyze Your Competition

Identify your competitors and gather information on their products, pricing, marketing, and sales strategies. This will help you understand how you can differentiate yourself and compete effectively.

Conduct Secondary Research

Use online resources such as industry reports, government statistics, and news articles to gather information about your industry, market size, and trends.

Conduct Primary Research

Conduct surveys, interviews, or focus groups to gather primary data from your target audience. This will help you get more detailed information about their needs and preferences.

Analyze Your Data

Once you have gathered your data, analyze it to identify patterns and trends. Use this information to make informed decisions about your business strategy.

Draw Conclusions and Make Recommendations

Based on your analysis, draw conclusions about your market and make recommendations for your business strategy. This may include changes to your product, pricing, marketing, or distribution strategy.

Market research is an ongoing process, and you may need to conduct additional research as your lip balm business grows and changes. By conducting market research, you can make informed decisions that will help you build a successful business.

2. Develop a Business Plan

There’s a well-developed business plan in every successful business. A great business plan will outline your company’s goals, strategies, and financial projections.

Here are some steps to develop a business plan:

Executive Summary

This is a brief overview of your business plan. It should summarize the key points and highlight the main goals of your business.

Company Description

This section should provide an overview of your company, including your mission statement, business structure, and legal status.

Market Analysis

This section should include research on your target market, competition, industry trends, and opportunities. It should also provide information on your customers’ needs and preferences.

Products or Services

This section should describe the products or services that you will offer. It should include information on product features, pricing, and distribution.

Marketing and Sales Strategy

This section should describe how you plan to promote and sell your products or services. It should include information on advertising, sales promotions, pricing, and distribution channels.

Operations Plan

This section should describe how your business will operate on a day-to-day basis. It should include information on staffing, equipment, and facilities.

Management and Organization

This section should describe your management structure and key personnel. It should include information on their qualifications, roles, and responsibilities.

Financial Projections

This section should include financial projections, including income statements, balance sheets, and cash flow statements. It should also include information on startup costs, funding sources, and break-even analysis.


This section should include any additional information that supports your business plan. This may include market research data, product specifications, or legal documents.

Studies found that fast-growing companies (those companies that had over 92 percent growth in sales from one year to the next) usually have well-made business plans.

Developing a business plan may take time and effort, but it is essential to your success. It will also serve as a roadmap for your business, helping you stay focused and on track as you build and grow your own lip balm brand.

3. Identify Your Target Audience

Your target audience is the group of people who are most likely to buy your product or service. They are the ones who you should always consider when making your products. By understanding your target audience, you can tailor your marketing and sales strategies to meet their needs and preferences.

Here are some steps to identify your target audience:

Define Your Product or Service

Start by defining your product or service. What are its features and benefits? What problem does it solve?

Identify Customer Needs

Identify the needs of your potential customers. What challenges are they facing that your product or service can solve? What are their preferences and expectations?

Conduct Market Research

Conduct market research to gather information on your target audience. Use surveys, focus groups, and customer feedback to learn more about their needs, preferences, and behaviors.

Segment Your Audience

Segment your audience based on demographic, geographic, and psychographic characteristics. This will help you create targeted marketing messages and reach your audience more effectively.

Create Buyer Personas

Create buyer personas based on your market research and audience segmentation. A buyer persona is a detailed profile of your ideal customer, including their age, gender, income, interests, and behavior.

Test and Refine

Test your marketing and sales strategies with your target audience and gather feedback. Use this feedback to refine your approach and improve your targeting.

Identifying your target audience means not just tailoring your marketing and sales strategies but also meeting their needs and preferences in a lip balm. This will result in reaching your audience more effectively and building a loyal customer base.

4. Develop Your Product

Product development is the step where you can already feel the real start of your lip balm business. Again, you should meet the needs and preferences of your target audience and offer a unique value proposition.

Here are some steps to develop your product:

Identify Customer Needs

Start by identifying the needs of your target audience. Conduct market research to gather information on their preferences, pain points, and expectations.

Brainstorm Ideas

Brainstorm product ideas that meet the needs of your target audience. Consider your unique value proposition and how your product can stand out from the competition.

Create a Prototype

Create a prototype of your product to test its functionality and design. This can be a simple model or a more advanced version, depending on your product.

Test Your Product

Test your product with your target audience to gather feedback. Use this feedback to refine your product and make improvements.

Develop a Marketing Plan

Develop a marketing plan to promote your product. Consider the messaging, channels, and tactics that will be most effective in reaching your target audience.

Price Your Product

Determine the price of your product based on your costs, competition, and target audience. Consider your unique value proposition and the perceived value of your product.

Create Packaging and Branding

Create packaging and branding that reflects your product’s value proposition and resonates with your target audience.

Establish Distribution Channels

Establish distribution channels that will allow you to reach your target audience. This may include online marketplaces, retail stores, or direct-to-consumer sales.

Giving you full focus in developing your product can really differentiate you from the competition. Through testing, feedback, and refinement, you can create a lip balm product that is unique, safe, and effective.

This video provides a tutorial on creating lip balm, catering specifically to individuals interested in launching their own lip balm business.

5. Create a Brand

Brand is the face of any business. A strong brand image can help you differentiate yourself from competition, build customer loyalty, and increase brand recognition.

Here are some steps to creating a brand:

Define Your Brand Identity

Define your brand identity by considering your values, personality, and visual style. This includes creating a mission statement, defining your brand voice, and choosing colors, typography, and imagery that reflect your brand.

Create a Brand Name

Create a brand name that is memorable, easy to pronounce, and reflects your brand identity. Consider your target audience and the keywords that are most relevant to your brand.

Design a Logo

Design a logo that reflects your brand identity and is visually appealing. Consider the colors, typography, and imagery that will be most effective in representing your brand.

Develop Brand Guidelines

Develop brand guidelines that outline how your brand should be presented across all channels. This includes guidelines for using your logo, typography, color palette, and imagery.

Create a Website

Create a website that reflects your brand identity and provides a seamless user experience. Your website should be easy to navigate, visually appealing, and optimized for search engines.

Establish a Social Media Presence

Establish a social media presence on platforms that are most relevant to your target audience. Use social media to promote your brand, engage with customers, and build brand awareness.

Create Branded Content

Create branded content that reflects your brand identity and provides value to your target audience. This may include blog posts, videos, social media posts, and other types of content.

Consistent branding across all channels will help you build a cohesive brand that will be known by every consumer and you will be able to expand and grow your sales conversions. With a strong brand image of your lip balm business, potential buyers will continuously explore and try your product.

6. Register Your Business

Since talking about lip balm business is also about starting a legal and legitimate operation, it is a must to pay attention on registering your business. There are certain legal papers and requirements that you must meet.

Here are some key steps to register your business:

Choose a Business Name

Choose a unique and memorable name for your business that is not already taken by another company in your industry. You can search for available names on your local government’s business registration website or through a trademark search tool.

Choose a Business Structure

Choose a business structure that suits your needs, such as a sole proprietorship, partnership, LLC, or corporation. Each business structure has different legal and tax implications, so it’s important to do your research and consult with a lawyer or accountant if necessary.

Register with the Government

Register your business with the government by filing the necessary paperwork and paying any required fees. This may include registering for a business license, tax ID number, sales tax permit, and other legal requirements in your state or country.

Obtain Necessary Permits and Licenses

Depending on your industry and location, you may need to obtain specific permits and licenses to operate legally. This may include health and safety permits, zoning permits, and professional licenses.

Register Your Trademark

If you have a unique brand name, logo, or slogan, consider registering your trademark with the government to protect your intellectual property.

Open a Business Bank Account

Open a separate business bank account to keep your personal and business finances separate. This will make it easier to track your expenses, manage your cash flow, and file your taxes.

You can operate legally and protect your brand and intellectual property if your lip balm business is registered. It’s important to research the legal requirements in your location and consult with professionals as needed to ensure that you’re meeting all the necessary regulations and requirements.


7. Establish Your Supply Chain

Establishing a supply chain for your lip balm business is an important aspect of ensuring that you have access to all of the materials and ingredients that will be necessary on creating your product.

Here are the steps to help you establish your supply chain:

Source Your Ingredients

Choose high-quality ingredients for your lip balm, such as beeswax, natural oils, and essential oils. Research suppliers and choose ones that offer high-quality products at competitive prices.

Find a Manufacturer

Decide whether you want to manufacture your lip balm in-house or outsource to a third-party manufacturer. If you choose to outsource, research manufacturers and choose one that meets your quality standards and can produce your lip balm at scale.

Negotiate Contracts

Once you have identified your suppliers and manufacturer, negotiate contracts that outline the terms and conditions of your relationship. This may include pricing, lead times, quality control measures, and other important details.

Manage Inventory

Establish an inventory management system to keep track of your raw materials, finished products, and supplies. This will help you maintain optimal levels of inventory and avoid stockouts or excess inventory.

Consider Sustainability

Consider sustainability when sourcing your ingredients and packaging materials. Choose suppliers and manufacturers that prioritize sustainability and offer eco-friendly options.

Build Relationships

Build strong relationships with your suppliers and manufacturers by communicating regularly and addressing any issues or concerns in a timely manner. This will help you establish a reliable and efficient supply chain that can support your business growth.

Establishing a reliable and efficient supply chain can ensure that you have access to high-quality ingredients and can produce your lip balm at scale. This will result in meeting customer demand, maintaining consistent product quality, and growing your lip balm business consistently.

8. Set Up Your Online/Offline Store

Setting up an online or offline store is an important step in launching your lip balm business. It allows customers from different locations to purchase your products, which can increase your visibility and reach.

Here are some important steps to help you set up your store:

Choose a Location

If you plan to open an offline store, choose a location that is easily accessible to your target audience and has a good amount of foot traffic. If you plan to sell online, choose a platform that suits your needs, such as Shopify, Etsy, or Amazon.

Create a Website

If you plan to sell online, create a website that showcases your products and brand. Choose a website builder that is easy to use and allows you to customize your site to your liking. Be sure to include high-quality images and descriptions of your products, as well as information about your brand and business.

Set Up Payment and Shipping Options

Choose payment and shipping options that are convenient for your customers and cost-effective for your business. Consider offering free shipping or discounts for bulk orders to incentivize customers to purchase your lip balm.

Design Your Packaging

Design packaging that reflects your brand and appeals to your target audience. Consider eco-friendly options, such as biodegradable or recyclable materials, to appeal to customers who prioritize sustainability.

Create Marketing Materials

Create marketing materials that promote your lip balm and drive traffic to your store. This may include social media ads, email newsletters, influencer collaborations, and other marketing tactics.

Launch Your Store

Once you have set up your store and created your marketing materials, launch your store and start promoting your products. Monitor your sales and customer feedback and make adjustments as needed to improve your store and grow your business.

Accessibility of your lip balm business, even if it’s online or offline, is very important to be able to drive sales for your business. Prioritize customer service and responsiveness to build a loyal customer base and grow your business over time.

Aspect Online Store Offline Store
Location N/A $2,000 – $10,000
Website $29 – $299 per month N/A
Payment and Shipping Options $0.25 – $0.50 per transaction $0.50 – $1.00 per transaction
Packaging Design $50 – $200 $200 – $500
Marketing Materials $500 – $1,500 $1,000 – $2,000
Total Estimated Cost $579 – $1,998 $3,200 – $13,500

The estimated costs for establishing an online and offline store for a lip balm business are compared in the following table, although it should be noted that the cost range given is only an average estimate and may differ depending on the business and location.

9. Develop a Marketing Strategy

A well-designed marketing strategy allows businesses to effectively communicate their message to their target audience, establish their brand image, and differentiate themselves from their competitors. It helps businesses reach their target audience, build brand awareness, and ultimately drive sales and revenue.

Here are some steps to help you develop an effective marketing strategy:

Identify Your Target Audience

Determine who your ideal customer is and what their needs and preferences are. This will help you create targeted marketing messages that resonate with your audience.

Define Your Unique Selling Proposition (USP)

Identifying your unique selling proposition (USP) makes your lip balm unique and why customers should choose it over other options on the market. This will help you differentiate your brand and communicate your value proposition to your target audience.

Choose Your Marketing Channels

Decide which marketing channels are best suited to your target audience and budget. This may include social media, email marketing, influencer partnerships, paid advertising, and other tactics.

Create Compelling Content

Develop high-quality content that showcases the benefits of your lip balm and engages your target audience. This may include blog posts, social media posts, videos, infographics, and other types of content.

Leverage User-Generated Content (UGC)

Encouraging your customers to create and share content about your lip balm on social media is an effective marketing strategy that can greatly benefit your business. This is because user-generated content or UGC can enhance brand awareness and credibility, as well as drive sales.

Monitor and Measure Results

Use analytics tools to track the performance of your marketing campaigns and measure your return on investment (ROI). Use this data to refine your marketing strategy and improve your results over time.

Developing an effective marketing strategy can surely help you drive sales and achieve the growth of your lip balm business over time. Stay up-to-date on the latest marketing trends and best practices to stay ahead of the competition to maximize your results.

10. Launch Your Business

Congratulations! You have now completed all the necessary steps to start your own lip balm business. Believe me, you’re about to start the great journey of your life! Here are some final steps to help you launch your business:

Plan a Launch Event

Host a launch event to generate buzz and excitement around your new lip balm business. Consider inviting local media, bloggers, and influencers to attend and help spread the word.

Implement Your Marketing Strategy

Start implementing your marketing strategy to drive traffic to your online and/or offline store. Use social media, email marketing, influencer partnerships, and other tactics to reach your target audience and promote your products.

Engage with Customers

Engage with your customers on social media, respond to reviews and feedback, and provide excellent customer service. This will help you build a loyal customer base and increase the likelihood of repeat purchases.

Monitor and Adjust

Monitor your sales, customer feedback, and marketing metrics to identify areas where you can improve and adjust your strategy as needed. Stay up-to-date on the latest trends and best practices in the lip balm industry and incorporate them into your business to stay ahead of the competition.

Expand Your Product Line

Consider expanding your product line over time to include other lip care products and accessories that appeal to your target audience. This can help you increase your revenue and build a stronger brand.

Launching your own lip balm business is not easy. It is not just because you want, it will immediately happen in one click. But with the right planning, execution, and ongoing effort, you can build a successful business that generates revenue and creates a positive impact in your community.

Dive Deeper Into Our Resources

Looking for more diverse product options? Browse through our handpicked selections:

Still haven’t found what you’re looking for? Don’t hesitate to contact us. We’re available around the clock to assist you.


If you have a dream of starting your own lip balm business, don’t let fear or doubt hold you back. Believe in yourself and your vision, and take that first step towards making it a reality. With hard work, determination, and a willingness to learn and adapt, you can build a successful and rewarding business that brings joy and value to your customers and your life. Start today, and you’ll be amazed at what you can achieve!

I hope you learned a lot in this article. If you’re planning to start your own lip balm business at this point, go for it! We, Nako Cosmetic, will be glad to help and support you on this journey! Do not hesitate to contact us if you have any questions.

Quick Quote

Own Your Private Label Cosmetic Line Is No Longer Difficult Here!

Don't let questions and needs hold you back. Reach out to us today.

How to Start Your Beauty Business?

  • Are you passionate about cosmetics?
  • Are you considering starting a business in the beauty industry, but don’t know where to begin?
  • Well, we got you covered!
Back to top