Look for primers that contain ingredients that will help to absorb oil, create a matte finish. Also keep makeup in place for longer periods of time. Ingredients such as rice powder are effective at achieving these results.
Consider the different skin types of your customers. Choose primers that are formulated to work well with different skin types. For example, if you have many customers with oily skin, you may want to look for oil-free primer options.
Make sure the primer you’re purchasing offers a wide range of shades. This is to match different skin tones. Not having a diverse range of shades may limit your target customers. I suggest looking for a primer that offers a range of shades for different skin tones and undertones. Having a diverse range of shades can help to ensure that the primer can be used by a broad range of customers.
Some primers are designed for specific uses, like color-correcting, hydrating, and so on. Consider if you want a primer that can be used on different skin types. Or if you want to offer a specialized primer for specific needs.
Make sure the primer you’re purchasing is compliant with your country’s regulations. This would help you to avoid any legal issues when selling the product.
Vegan and Cruelty-free Options
Many customers are conscious of animal welfare and the environment. Offer vegan and cruelty-free options which will appeal to a wider range of customers. Especially those who are looking for eco-friendly and ethical products.