After thorough research and testing, I have determined that Nako Cosmetic is a standout product in the field. They are great private-label concealers for cosmetic start-up brands. With its high-quality ingredients, smooth application, and long-lasting coverage, it exceeded my expectations.
As an expert in the field of beauty and makeup. I have extensive knowledge and experience in testing and reviewing private-label concealers. I have personally tested and evaluated each product on the list taking into consideration factors such as coverage, consistency, and longevity. In addition, I have researched and analyzed customer reviews and ratings to ensure that the products recommended are of the highest quality.
So read on, to know the best private label concealers that are worth trying for your business.
1. Manufacturers Review
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1. Nako Cosmetic – Best Overall
Country & City: Shandong, China
Established Date: 1998
Nako Cosmetic is a company with over 25 years of experience in the industry. It is dedicated to independent product research and development. They have received various certifications such as ISO, CE, and FDA certifications. Their extensive product line includes skincare, cosmetics, and perfumes all meet international GMPC standards for consumer products.
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Key Products: Skincare, Fragrances
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Nako Cosmetic is a private-label manufacturer that specializes in producing various products and I would recommend them to e-commerce businesses looking to create their own line of beauty products to sell online. They can help with everything from formulation and packaging design to production and delivery, making them a great partner for e-commerce businesses. Especially those looking to launch their own brand.
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2. Nardo Natural – Best in Botanically Infused Skin and Body Care Products
Country & City: Florida,
Date: 2009
Nardo’s Natural specializes in the manufacturing of botanically infused products. Especially for the professional skincare market. They use high-quality natural ingredients and innovative technology to create effective and safe products. They have a reputation for their unique approach to skincare and have helped establish botanically infused products in the skincare market.
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Key Products: Cleanser, Toner
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Spas, salons, and wellness centers would be the best business type to work with Nardo’s Natural as they specialize in botanically infused skin and body care products which aligns with the services offered by these businesses. They could offer these natural products to clients as retail items and use them in their treatments, providing a holistic approach to skincare.
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3. Mineral Mine – Best in Natural Mineral Makeup
Country & City: New York, USA
Established Date: n/a
Mineral Mine is a leading provider of healthy mineral makeup. Their unique formula includes natural pigments, vitamins, and aromatherapy which work together to provide a flawless complexion while nourishing the skin. Their mineral makeup is ideal for sensitive skin and offers natural sun protection. The 4-in-1 foundation is a versatile product that can be used as a concealer, foundation, powder, and sun protection all in one.
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Key Products: Foundation, BB Cream
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Beauty retail stores looking to expand their natural makeup product and healthy makeup options would be best suited to work with Mineral Mine. As they specialize in creating healthy mineral makeup and offer versatile 4-in-1 foundation. This can help attract and retain customers looking for natural and healthy makeup options.
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4. Lady Burd – Best at Cruelty-Free to Makeup
Country & City: New York, USA
Established Date: n/a
Lady Burd is a company that provides quality and profitable cosmetics to businesses. Its mission is to empower its clients by helping them enter the cosmetics industry and fostering partnerships with diverse clientele. It is committed to excellence in all aspects of its operations, including using cruelty-free ingredients. And adhering to Good Manufacturing Procedures (GMP) during product manufacturing.
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Key Products: Liquid Liner, Facial Cleanser
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I would recommend Lady Burd to work with a small and medium-sized business. Looking to start or expand their presence in the cosmetics industry. They offer a wide range of high-quality and profitable cosmetics, as well as expertise to help their clients succeed. All while using cruelty-free ingredients and following GMP guidelines.
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5. Jordane Cosmetics Best at Special Effect Cosmetics
Country & City: 1983
Established Date: Toronto, Canada
Jordane Cosmetics s a wholesale makeup supplier that has been in business since 1983. They specialize in private-label makeup and special effects products. They supply makeup vendors, schools, and professionals with high-quality makeup products worldwide. They are committed to providing quality products for the cosmetic industry and vendors and continuously strive to improve their products.
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Key Products: Highlighter, Foundation
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Beauty schools and makeup academies would benefit from working with Jordane Cosmetics, a wholesale supplier of high-quality makeup products suitable for education and training. They provide comprehensive and quality products that are essential for training students.
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6. Sourcing-lab – Best in Innovations and Trendsetting Technology
Country & City: Seoul, South Korea
Established Date: n/a
Sourcing-Lab is a company that connects global beauty brands to Korea’s latest innovations and the trendsetting beauty technology. They provide a turnkey solution for building new beauty brands or extending current lines with cutting-edge skincare and color cosmetic Research and Development. Their international team is dedicated to helping clients manufacture high-quality products.
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Key Products: Cleansing Balm, Facial Cleanser
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Sourcing-lab is a great fit for emerging beauty brands looking to access the latest innovations and technology in skincare and cosmetics. They offer a turnkey solution for building new or expanding existing lines and have a focus on quality and aesthetics.
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7. Rozelle – Best in Private Label Cosmetic
Country & City: Vermont, USA
Established Date: n/a
Rozelle is a supplier of high-quality cosmetic products specializing in helping companies to build their own unique beauty brands through product development and manufacturing and shipping worldwide. All of their products are made with industry-standard raw materials and are never tested on animals. Its quality control and R&D teams ensure flexibility in meeting client requirements.
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Key Products: Concealer, Eye Make Up Remover
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Rozelle Cosmetics is ideal for businesses like beauty brands as they offer a wide range of services including the development, manufacturing, and shipping of private-label products. They also have a strong focus on quality control and use industry-standard raw materials and have never tested on animals. This ensures that their clients receive high-quality, consistent, and reputable products that align with their unique image.
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8. BIOCROWN – Best in Organic Cosmetic Products
Country & City: Taichung, Taiwan
Established Date: 1977
Biocrown is a leading provider of natural and organic skincare products, with over 47 years of experience in cosmetics production and manufacturing. They are certified by ISO and GMP and are dedicated to using the best ingredients and the latest technology to provide high-quality skincare products to consumers.
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Key Products: Cream, Serum
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A natural or organic skincare brand would be best suited to work with Biocrown. This is due to their commitment to using only the best natural and organic ingredients and their adherence to ISO and GMP regulations.
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9. AMZ Cosmetic – Best in OEM/ODM Cosmetics Manufacturing
Country & City: Guangzhou, China
Established Date: 2010
AMZ Cosmetics is a reputable OEM/ODM supplier in the cosmetic industry. They offer a wide range of services including personalized service and support for building new cosmetic brands or expanding existing ones. They are certified by ISO 22716 and GMP produces a variety of cosmetics products in their factory. They are best suited for businesses looking to develop their own cosmetic brands.
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Key Products: Eyeliner, Lip Gloss
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AMZ Cosmetics Manufacturer specializes in OEM/ODM services for the cosmetics industry, with 11 years of experience in producing makeup tools. They offer a wide range of services, including brand development and expansion support to help clients establish or grow their cosmetic brands. They are best suited for companies looking to launch or expand their cosmetic line.
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10. Aurora is Best at Private Label Makeup & Contract Manufacturing
Country & City: California, USA
Established Date: n/a
Aurora Luminous Blush is a private-label cosmetics manufacturer with a focus on innovative makeup products. With over 20 years of experience in the cosmetics industry and GMP and ISO22716 certificates. They are a trusted supplier to beauty brands in the USA, Canada, UK, Australia, and EU, providing private-label line services.
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Key Products: Liquid Foundation, Lipstick
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Aurora Luminous Blush is best suited to work with beauty brands looking to launch or expand their private-label makeup line. With over 20 years of experience in the cosmetics industry and GMP and ISO22716 certificates. They specialize in producing and marketing innovative makeup products and provide private-label services to various types of beauty brands.
2. 6 Things to Consider When Choosing a Manufacturer
According to research, the global face makeup market including concealers, reached US$ 37.1 Billion in 2022. The market is expected to continue growing reaching US$ 47.4 Billion by 2028. With a compound annual growth rate (CAGR) of 4.12% during the forecast period of 2023-2028.
As a result, it is expected that there will be an increasing demand for concealers. As well as a growing interest in innovative and high-quality concealer products. This presents a significant opportunity for businesses in the private-label cosmetics industry to capitalize on this trend by offering their own line of concealers. So how will you find a reliable manufacturer then? Here are a few tips:
#1 Ingredients
The quality of the ingredients used in the concealer is crucial. As it directly affects the final product. High-quality ingredients will result in a more effective and longer-lasting product. While low-quality ingredients may cause irritation or allergic reactions. I suggest doing research on the ingredients used in the concealer before making a purchase.
#2 Formulation
Consider if the manufacturer offers custom formulation services. To develop a unique concealer formula that fits your brand’s needs. There are many different types of concealers on the market. And having the ability to create a formula that is specific to your brand’s target audience. Can set you apart from your competition. There are several different types of concealer formulations, including:
- Cream: Cream concealer is a smooth and blendable formula. That offers medium to full coverage. It can be applied with a brush, finger, or a beauty blender, making it easy to use. Its creamy texture makes it suitable for dry to normal skin types.
- Liquid: Liquid concealers come in a liquid form and can be applied with a brush, sponge, or finger. They offer lightweight, buildable coverage that can range from sheer to medium. This type of concealer is great for those who prefer a natural look or want to target specific areas of concern
- Stick: Stick concealer is a popular choice for its ease of application. And the ability to provide medium to full coverage. It is typically formulated as a solid stick that can be applied directly to the skin. Making it a convenient option for on-the-go touch-ups or full coverage applications.
- Powder: A powder concealer that provides a matte finish. And can be used to set liquid or cream concealers. For long-lasting, natural-looking coverage. It is most suitable for oily skin types. As it helps control shine and can be reapplied throughout the day to touch up.
- Mousse: A mousse concealer is lightweight. A whipped formula that is easy to blend. And provides medium to full coverage for a smooth and flawless finish.
- Pencil: Pencil concealers are a popular choice among makeup enthusiasts. They are easy to apply, making them great for on-the-go touch-ups. They also provide medium to full coverage. Making them suitable for hiding blemishes, dark circles, and other imperfections.
- Multi-use: A multi-use concealer can be used for various purposes. Such as contouring to define and shape facial features. Highlighting to add dimension and brightness to the face. And covering blemishes to even out the skin tone. This type of concealer is versatile and can save time and space in a makeup routine.
- Natural/Organic: A concealer that is made with natural or organic ingredients. And is free from harmful chemicals. Providing a safer and healthier alternative for your customers. It is suitable for those with sensitive skin. Or those who prefer to use products with natural ingredients.
- Color Correcting: A concealer that targets specific skin tone concerns. Such as redness, dark circles, and discoloration. Through its neutralizing and color-correcting properties.
- Long-wearing: A long-lasting concealer that is formulated to stay put. And maintain its coverage throughout the day without smudging or fading.
#3 Coverage
Consider the level of coverage offered by the manufacturer’s concealers. Will they provide sheer, medium, or full coverage? It’s important to have the right amount of coverage to meet your customers’ needs.
For example, if your target market primarily consists of individuals with severe blemishes, a full-coverage concealer may be more suitable. On the other hand, if your target market is looking for a natural, everyday look, a sheer coverage concealer may be a better fit.
#4 Color Range
Make sure the manufacturer offers a wide range of shades to cater to a diverse range of skin tones. I recommend checking if they have shades for fair, medium, and dark skin tones. As well as undertones such as cool, neutral, and warm. Additionally, it’s also important to consider if they have a variety of formulas. Also finishes matching different skin types and preferences.
#5 Customization
Look for a manufacturer that offers customization. This is for products to fit your brand’s specific needs. This includes custom packaging, shades, and formulations. I recommend that businesses take advantage of customization options when choosing a concealer manufacturer. Custom packaging, for example, allows businesses to create a product that is consistent with their brand’s image and aesthetic.
#6 Certifications
Make sure the manufacturer is certified by relevant organizations. When looking for a concealer private-label manufacturer. It’s essential to ensure that they have the proper certifications in place. This is to guarantee the quality and safety of their products. Some key certifications to look for include:
- GMP (Good Manufacturing Practices) certification: This ensures that the manufacturer follows strict guidelines. For the production, packaging, and storage of cosmetics products.
- ISO 22716 certification: This verifies that the manufacturer follows good manufacturing practices. For cosmetics and has a quality management system in place.
- Cruelty-Free certification: Indicates that the manufacturer does not test on animals.
Organic or Natural Certification: This verifies that they use organic ingredients in products.
- Halal Certification: Verifies that the products are suitable for use by Islamic laws.
Overall, choosing a reputable and experienced concealer manufacturer is critical. Especially to the success of your business. By considering these factors. You can be sure that you are working with a manufacturer that will help you create high-quality. And effective products that meet the needs of your customers. At Nako Cosmetic, we ensure that our products are safe and of the highest quality.
3. Conclusion
In conclusion, starting or expanding a concealer business can be a challenging task. But with the right manufacturer, it can be a success. The top 10 private-label concealers discussed in this article are all reputable. But I highly recommend Nako Cosmetic as the best choice as they provide a wide range of shade options and different types of concealer formulations, and custom formulation services.
If you have any questions about private-label concealer or would like to learn more. please don’t hesitate to reach out. We are dedicated to helping you create high-quality. And effective products that meet the needs of customers.