Ingredient
Check if the ingredients used in the loose powder are high-quality. Also, make sure that the ingredients are natural and non-toxic. This can appeal to customers looking for clean and safe beauty products. I recommend checking for certifications such as “organic” or “non-toxic” from reputable organizations.
Texture
Loose powder can come in different textures such as matte, translucent, and satin. It is important to consider which texture will suit best your target market. For example, the matte powder is best for oily skin, and satin for dry skin.
Functionality
Consider if the powder has any additional functionality such as SPF. Or maybe an oil-control property. This can appeal to customers looking for specific benefits in their powder. At Nako Cosmetic, we offer a range of loose powders that have added functionality.
Shade Range
Loose powder comes in different shades to match different skin tones. It is essential to offer a wide range of shades to cater to all skin tones. This will ensure that your customers can find a shade that is perfect for them. This is to increase the chances of repeat customers.
Customization
Some loose powder manufacturers offer the option of customizing powder packaging. Some also offer branding with your business name and logo. This can be a valuable option to differentiate products from the competition.
Packaging
The packaging of the loose powder is also an important consideration. Make sure that the packaging is sturdy and easy to use, with a sifter or shaker to dispense the powder evenly. Also, make sure that the packaging is visually appealing and easy to store.