Are you seeking to simplify your makeup deals without sacrificing quality? Minimalist makeup brands offer streamlined and effective products that cater to a sophisticated aesthetic.
As an expert in the cosmetic industry, my insights are grounded in extensive research. My recommendations are tailored to those looking for excellence and simplicity in their makeup selections.
Here is a sneak peek at 2 of the standout brands we will explore:
Delilah Cosmetics
Glossier
In this guide, you’ll learn about the unique selling propositions of the 8 brands, from their commitment to clean ingredients and how they cater to the needs of a modern clientele. We’ll delve into what sets these brands apart and why they deserve a spot in your curated makeup collection.
Read on to discover modesty!
1. Delilah Cosmetics
Location: Buckinghamshire, United Kingdom
Delilah cosmetics set a high standard in the cosmetics industry since its inception in 2014. With a PETA certification, they ensure that no animal testing is conducted or commissioned for any of its products. As someone deeply invested in ethical beauty, their commitment to cruelty-free products resonates with me. Its approach to “people-tested” products ensures that their makeup looks and feels great.
Best Deals
- Future Resist Foundation SPF 20: A customer favorite for its flawless coverage and added sun protection.
- Colour Intense Cream Lipstick: Known for its vibrant color payoff and lasting hydration.
- Pure Touch Micro-Fine Loose Powder: A lightweight, translucent powder that sets makeup for a long-lasting, smooth finish.
Promotions
- Free UK Delivery on Orders Over £50: They offer complimentary shipping within the UK for all orders exceeding £50, making it more convenient for customers to stock up on their favorite products.
- Newsletter Sign-Up Offers: By signing up for their newsletter, customers gain access to exclusive deals and are the first to know about new product launches. For example, a subscriber could receive a special discount code for early access to their new skincare line, rewarding them for their engagement.
- Complimentary Samples: They enhance the shopping experience by including free samples with each purchase, allowing customers to try out new products before committing to a full-size purchase. Similarly, Nako Cosmetic adopts this approach, offering complimentary samples to introduce their customers to a broad range of manufactured products.
- Loyalty Program: Customers can join their loyalty program to earn points on every purchase, which can be redeemed for discounts on future orders. I’ve always believed in rewarding loyalty, and Delilah’s program embodies this perfectly.
2. Glossier
Location: New York, United States
Glossier revolutionized the beauty industry in 2014 with its focus on real beauty for real people. The brand champions thoughtful design and products that celebrate freedom of expression and individuality. With its roots in community and conversation, they developed a range of products that resonate deeply with a generation valuing authenticity and simplicity in their beauty choices.
Best Deals
- Boy Brow: The ultimate brow grooming product that fluffs, fills, and shapes for a natural look.
- Balm Dotcom: A versatile, hydrating skin and lip balm available in multiple flavors and tints.
- Cloud Paint: A gel-cream blush that seamlessly blends into the skin for a natural, flushed look.
Promotions
- Free Shipping on Orders Over $30: Glossier encourages larger purchases by offering free standard shipping in the U.S. for orders that meet or exceed $30, making it easier for customers to justify buying everything on their wishlist.
- 10% Off for First-Time Customers: This promotion is designed to convert first-time visitors into buyers by lowering the entry cost. I’ve always appreciated how initial discounts can make high-quality products more accessible to new customers.
- Glossier Referral Program: Through their referral program, existing customers can share a 10% discount code with friends, and in return, they receive store credit for each successful referral. Sharing is caring, and Glossier’s referral program makes it both rewarding and fun.
- Seasonal Sales and Exclusive Newsletter Offers: They periodically offer seasonal sales, allowing customers to purchase their favorite products at a reduced price. Additionally, subscribers to the Glossier newsletter receive exclusive offers and early access to limited edition products.
3. Nudestix
Location: Toronto Canada
Nudestix embodies the essence of modern beauty with its multi-tasking and skin-loving products. Emphasizing a clean makeup routine, the brand ensures all its offerings are paraben-free, gluten-free, and cruelty-free, with vegan options available. They are renowned for their commitment to eco-friendly practices, evident in its chic, reusable tin packaging complete with a built-in mirror.
Best Deals
- Nudies All Over Face Color: A versatile product for eyes, cheeks, and lips, providing a beautiful, natural glow.
- Magnetic Eye Color: Long-wearing, waterproof eye shadow pencil that doubles as an eyeliner for effortless glam.
- Tinted Cover Foundation: A lightweight, natural finish foundation that enhances the skin’s natural beauty.
- Gel Color Lip + Cheek Balm: Hydrating lip and cheek balm with rich color and a glossy finish, perfect for on-the-go application.
Promotions
- Free Shipping On order $49+: Nudestix provides complimentary shipping for orders exceeding $49, offering customers an added incentive to stock up on their favorite products without worrying about shipping costs.
- Earn Points: For every dollar spent, customers can earn up to 2 points, accumulating rewards that can be used towards future purchases, enhancing the shopping experience with valuable loyalty benefits.
- Pay Later with Afterpay: This option allows customers to purchase Nudestix products immediately and pay for them over time in installments making it easier to manage budgets. The flexibility of afterpay has revolutionized the way I manage my beauty budget.
- Discount on Selected Items: Nudestix occasionally offers a significant discount of 60% on selected items, providing a great opportunity for customers to try new products or stock up on favorites at a substantially reduced price.
4. Typology
Location: Paris, Île-de-France
Typology emerges as an innovator in the skincare industry with its B Corp certification reflecting its commitment to balancing purpose. The brand prides itself on offering effective formulations with a transparent approach to ingredient sourcing. Their mission to be better for the world is evident in its eco-friendly practices offering customers insights into creating their own skincare formulations.
Best Deals
- Ten Serums: Targeted serums designed to address specific skin concerns with potent, active ingredients.
- Raw Ingredients: Typology’s high-quality and pure ingredients for those interested in creating their own skincare solutions. Similarly, Nako Cosmetic, known for its commitment to quality, provides a selection of premium raw ingredients used in their cosmetic and skincare products.
- Lab Formulated Cleansers: Gentle yet effective cleansers formulated to maintain the skin’s natural balance.
- Periodic Serums: Unique serums formulated to address skin concerns related to hormonal cycles.
Promotions
- 20% Off Selected Products: Typology offers a 20% discount on selected products, allowing customers to explore and purchase from a curated selection of skincare items at a reduced price. Finding high-quality skincare at a discount is always a win in my book.
- Free Gift on Orders Over €75: Customers who spend over €75 are rewarded with a complimentary gift, enhancing the shopping experience and adding value to their purchase.
- $10.4 Off Gift Set The Daily Skincare Routine: This promotion provides a discount on Typology’s Daily Skincare Routine gift set, making it more accessible for customers looking to overhaul or enhance their daily skincare regimen.
- Sign Up to the Newsletter for Special Offers: According to study in Tools Group, with 58 percent of consumers preferring email for receiving discounts and promotions, signing up for Typology’s newsletter is a smart move. It grants access to exclusive deals and ensures you’re first to discover new products.
5. Hourglass Cosmetics
Location: Venice, United States
Hourglass cosmetics redefines luxury beauty with its cruelty-free and vegan formulations. Since 2004, the brand has been at the forefront of ethical beauty offering high-performance cosmetics that combine designer packaging. Hourglass is not only committed to animal welfare but also to environmental sustainability, evidenced by its donation of a portion of profits to nonhuman rights projects.
Best Deals
- Confession Refillable Lipstick: A high-intensity lipstick with a luxurious, refillable design that emphasizes sustainability and style.
- Satin Crème Lipstick: Hourglass lipstick features a patent-pending vegan red pigment, offering a guilt-free, vibrant color payoff.
- Veil Translucent Setting Powder: A talc-free, ultra-refined powder that provides a flawless finish without masking the skin’s natural radiance. I’ve always admired how this setting powder lets my skin’s natural beauty shine through.
- Ambient Lighting Powder: A collection of finishing powders that mimic different lighting effects, creating the illusion of perfect skin under any light condition.
Promotions
- 10% Discount on Your Purchase: Hourglass offers a 10% discount on purchases, providing an immediate saving to customers on their high-quality beauty products.
- Free Shipping on $50 or More Spent: Customers enjoy free shipping on orders totaling $50 or more, making it easier to invest in luxury beauty without extra costs. There’s nothing like the allure of free shipping to encourage me to stock up on my favorite products.
- Get 10% Off Your First Purchase: New customers are welcomed with a 10% discount on their first purchase, encouraging them to try hourglass’s premium products at a reduced price.
- Free Shipping on Any Travel Size Items Order: Hourglass provides free shipping on orders that include any travel-size items, offering flexibility and savings for customers interested in trying products before committing to full-size versions or for convenience while traveling.
6. Milk Makeup
Location: New York, United States
Milk Makeup is synonymous with clean beauty embodying the spirit of downtown New York City. The brand emphasizes self-expression and the belief that beauty is about the actions you take rather than just the makeup you wear. Milk Makeup’s spirit of clean beauty and self-expression deeply aligns with my own beliefs.
Best Deals
- Kush Mascara: Infused with hemp-derived cannabis seed oil, this mascara volumizes lashes without fallout, making it a standout product.
- Hydro Grip Primer: A revolutionary hydrating primer that locks in moisture and makeup for all-day wear.
- Sunshine Skin Tint SPF 30: Offers lightweight coverage and skin protection, embodying Milk’s ethos of beauty and care.
- Vegan Milk Moisturizer: A nourishing, rich moisturizer perfect for all skin types, showcasing Milk Makeup’s commitment to vegan skincare.
Promotions
- Get 15% Off Future Fluid All Over Cream Concealer: Customers can receive a 15% discount on the Future Fluid All Over Cream Concealer by taking a shade match quiz, encouraging them to find their perfect match while enjoying savings.
- Join the VIP List: Get $5 off by joining milk makeup’s VIP list, customers are rewarded with a $5 discount, offering immediate savings and access to exclusive updates. Signing up for the VIP list was a no-brainer for me; who doesn’t love exclusive savings?
- Site Exclusives: Subscribe and Save 10% on every delivery. This promotion allows customers to save 10% on every delivery when they subscribe to their favorite products, ensuring they never run out while saving money.
- Free Samples: Take your pick of 2 complimentary samples with every order $45+. Milk makeup offers two free samples with every order over $45, allowing customers to try new products and discover new favorites with their purchase.
7. Ilia Beauty
Location: Laguna Beach, California
Ilia Beauty stands at the intersection of skincare and makeup, offering products that protect and nourish the skin. With a commitment to sustainable packaging and high-performance formulas, Ilia designs daily essentials that bring vibrancy and health to the skin.
Best Deals
- Super Serum Skin Tint SPF 40: A tinted serum that provides light coverage, hydration, and SPF protection, showcasing Ilia’s skincare-first approach.
- Limitless Lash Mascara: A lightweight and nourishing mascara that lifts and lengthens lashes, suitable for sensitive eyes.
- Multi-Stick: For cheeks and lips, this versatile stick adds a touch of color while nourishing the skin, embodying Ilia’s multi-use philosophy. The multi-stick is a staple in any makeup bag; its versatility and nourishing properties are unmatched.
- True Skin Serum Concealer: Offers medium coverage with skincare benefits, helping to reduce the appearance of imperfections while nourishing the skin.
Promotions
- 15% Off When You Sign Up for Ilia Beauty Texts: Customers who opt in to receive text messages from Ilia beauty are rewarded with a 15% discount on their purchase, encouraging engagement while offering a significant saving.
- 10% Off on ILIA Auto-Replenish Orders: This promotion offers a 10% discount for customers who subscribe to auto-replenish orders, ensuring they continuously receive their favorite products without hassle and at a reduced price.
- Receive 20% Off Your CUUP Order: Ilia beauty customers can enjoy a 20% discount on CUUP orders, expanding savings beyond Ilia’s product line and into complementary categories.
- Free Mini Priming Serum on Orders $100+: Customers spending $100 or more are gifted a free mini priming serum, enhancing their makeup routine with a bonus product designed to prepare the skin for flawless makeup application.
8. Undone Beauty
Location: Las Vegas, Nevada
Undone beauty champions the philosophy of inclusivity in beauty, offering multi-tasking products that cater to a wide range of skin tones, types, and ages. Their products are designed to enhance natural beauty, supporting both everyday looks and more sultry styles with ease. Undone Beauty’s commitment to inclusivity has always resonated with me, ensuring everyone can find their perfect beauty match.
Best Deals
- Lip to Cheek Palette: A versatile palette that can be used for both lips and cheeks, offering buildable color for a natural or more intense look, embodying the brand’s philosophy of multi-use and simplicity.
| Shade Name |
Description |
Recommended Usage |
Key Features |
| Rose Glow |
A soft, rosy hue perfect for achieving a natural flush |
Dab onto cheeks for a subtle glow |
Buildable color, Long-lasting formula |
| Coral Crush |
Vibrant coral shade for a pop of color |
Sweep across lips for a bold look |
Multi-use, Creamy texture |
| Peachy Keen |
Warm peach tone ideal for a sun-kissed appearance |
Blend onto cheeks for a warm flush |
Vegan, Cruelty-free, Paraben-free |
| Berry Bliss |
Rich berry hue adds depth and dimension to any look |
Layer on lips for a sultry effect |
Highly pigmented, Easy to blend |
| Nude Glow |
Subtle nude shade for a natural, everyday look |
Apply lightly for a hint of color |
Travel-friendly, Compact packaging |
- Water Bronzer: An easy-to-blend bronzer that provides a sun-kissed glow without the need for sun exposure, showcasing Undone Beauty’s commitment to natural beauty enhancement.
- Unfoundation Glow Tint: A sheer coverage foundation that evens out skin tone while letting your natural skin shine through, perfect for those seeking a no-makeup makeup look.
- Flora Fix Lip Oil: A hydrating lip oil that nourishes while providing a subtle tint, combining skincare benefits with aesthetic appeal.
Promotions
- 10% Off Storewide: Undone Beauty offers a 10% discount across the entire store, allowing customers to save on their total purchase, regardless of the products they choose. This storewide discount makes exploring new beauty trends more accessible and exciting for me.
- Free Shipping on All US Orders Over $25: Customers enjoy free shipping on all U.S. orders exceeding $25, making it more accessible and cost-effective to stock up on their beauty essentials. For instance, someone purchasing a combination of Delilah’s bestselling lipsticks and a new eyeshadow palette would automatically qualify for free shipping.
- 100% Money Back Guarantee: Undone Beauty stands behind their products with a 100% money-back guarantee, offering customers peace of mind and confidence in their purchases, knowing they can return products if not completely satisfied.
Dive Deeper Into Our Resources
For some insightful reads, we’ve curated a list of recommended articles just for you:
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Conclusion
Exploring the world of minimalist makeup brands offers a gateway to beauty that emphasizes quality, simplicity, and sustainability. This guide has illuminated the top choices for those who value understated elegance and ethical production.
For businesses eager to learn more about partnering with leading minimalist makeup brands, partnered with Nako Cosmetic. Contact us today and let’s discuss how we can connect you with the best in the beauty sector.